Making Home Affordable - About The Campaign

About the AD Council Campaign

The U.S. Department of the Treasury, the U.S. Department of Housing and Urban Development (HUD) and the Ad Council have partnered on the creation of a public service advertising campaign (PSA) targeting homeowners who are struggling to keep their homes. The PSAs communicate to these homeowners that there is free help available through the Making Home Affordable program. The PSAs feature real homeowners who have benefited from the program and encourage viewers to learn about their options. As with all Ad Council campaigns, all the ad space is donated.

Meet the Homeowners

Curtis and Darlene of Chicago, IL	Jacqueline of Hialeah, FL
Joseph of Dorchester, MA	Laurel of Sacramento, CA

Homeowners Helped by Making Home Affordable

Brooks and Linda of Grand Prairie, TX as featured in the Ad Council PSA campaign Curtis and Darlene of Chicago, IL as featured in the Ad Council PSA campaign. Learn more about their story in the video testimonial above. David and his daughter Danielle, of Marlton, NJ as featured in the Ad Council PSA campaign Jacqueline and her family of Hialeah, FL as featured in the Ad Council PSA campaign. Learn more about her story in the video testimonial above. John and Cheryl of Chicago, IL as featured in the Ad Council PSA campaign

Joseph of Dorchester, MA as featured in the Ad Council PSA campaign. Learn more about his story in the video testimonial above. Joyce of Cleveland, OH as featured in the Ad Council PSA campaign Laurel of Sacramento, CA as featured in the Ad Council PSA campaign. Learn more about her story in the video testimonial above. Maria, Miguel and their son Edgar of Irving, TX as featured in the Ad Council PSA campaign Mark of Las Vegas, NV as featured in the Ad Council PSA campaign Ryan and Carly of Maulden, MA as featured in the Ad Council PSA campaign

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Click here to view the full library of PSAs in English and Spanish

About the Ad Council

The Ad Council (www.adcouncil.org) is a private, non-profit organization that marshals talent from the advertising and communications industries, the facilities of the media and the resources of the business and non-profit communities to produce, distribute and promote public service campaigns on behalf of non-profit organizations and government agencies. The Ad Council addresses issue areas such as improving the quality of life for children, preventive health, education, community well-being, environmental preservation and strengthening families.